{"id":245,"date":"2020-01-26T06:39:14","date_gmt":"2020-01-26T06:39:14","guid":{"rendered":"https:\/\/www.99writer.com\/blog\/?p=245"},"modified":"2026-02-26T21:44:25","modified_gmt":"2026-02-26T16:44:25","slug":"what-is-a-logo","status":"publish","type":"post","link":"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/","title":{"rendered":"What Is a Logo?"},"content":{"rendered":"\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2703\" src=\"https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1-1024x490.webp\" alt=\"Logo design from top brands, like Apple, Nike, and others.\" width=\"696\" height=\"333\" srcset=\"https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1-1024x490.webp 1024w, https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1-300x143.webp 300w, https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1-768x367.webp 768w, https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1-1536x734.webp 1536w, https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1-696x333.webp 696w, https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1-1068x511.webp 1068w, https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1-878x420.webp 878w, https:\/\/www.99writer.com\/blog\/wp-content\/uploads\/2025\/04\/logos-1.webp 1600w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\r\n<p><em>Do you have any idea: What is a <strong>logo<\/strong>? <\/em>It is a graphical representation of a company name, trademark, or abbreviation. In simple words, it symbolizes what a particular business stands for. Let&#8217;s find out about its significance, purpose, core principle, and types next.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#The_Significance\" title=\"The Significance\u00a0\">The Significance\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#The_Purpose\" title=\"The Purpose\">The Purpose<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#The_Core_Principle\" title=\"The Core Principle?\">The Core Principle?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#5_Basic_Types_of_Logos\" title=\"5 Basic Types of Logos\">5 Basic Types of Logos<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#1_Symbol_or_Icon\" title=\"1. Symbol or Icon\u00a0\">1. Symbol or Icon\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#2_Word_Mark\" title=\"2. Word Mark\">2. Word Mark<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#3_Letter_Mark\" title=\"3. Letter Mark\">3. Letter Mark<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#4_Combination_Mark\" title=\"4. Combination Mark\">4. Combination Mark<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/#5_Emblem\" title=\"5. Emblem\">5. Emblem<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Significance\"><\/span><strong>The Significance\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>A logotype, such as the logo of <a href=\"https:\/\/www.99writer.com\/\" target=\"_blank\" rel=\"noopener\">99writer<\/a>, represents a business image. <a href=\"https:\/\/www.99writer.com\/blog\/top-5-most-valuable-fashion-brands-in-the-world\/\" target=\"_blank\" rel=\"noopener\">Brands<\/a> utilize it to communicate their core message to the target audience.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"The_Purpose\"><\/span><strong>The Purpose<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Its purpose is to visually communicate a <a href=\"https:\/\/www.99writer.com\/blog\/handmade-polymer-clay-earrings-why-so-unique\/\" target=\"_blank\" rel=\"noopener\">unique identity<\/a>, associated with a particular personality or an organization.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"The_Core_Principle\"><\/span><strong>The Core Principle?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>It is KISS (Keep It Simple and Straightforward).<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"5_Basic_Types_of_Logos\"><\/span><strong>5 Basic Types of Logos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The following are the 5 basic types:<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"1_Symbol_or_Icon\"><\/span><strong>1. Symbol or Icon\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">This type has the form of a symbol or icon. <strong>Examples:<\/strong> The logos of Apple and Shell.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"2_Word_Mark\"><\/span><strong>2. Word Mark<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">This type takes on the form of a uniquely styled text. <\/span><b>Example: <\/b><span style=\"font-weight: 400;\">The logo of Facebook.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"3_Letter_Mark\"><\/span><strong>3. Letter Mark<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">It is in the form of a symbol representing the company through the use of its initials or the first letter of the brand. <\/span><b>Examples:<\/b><span style=\"font-weight: 400;\"> The logos of General Electric and McDonald\u2019s.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"4_Combination_Mark\"><\/span><strong>4. Combination Mark<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">This type combines a wordmark and symbol. <\/span><b>Example:<\/b><span style=\"font-weight: 400;\"> The logo of Adidas.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"5_Emblem\"><\/span><strong>5. Emblem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">This form represents the company name within the design.<\/span><b> Example: <\/b><a href=\"https:\/\/archive.starbucks.com\/record\/the-evolution-of-our-logo\" target=\"_blank\" rel=\"noopener\">The logo of Starbucks<\/a>.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Do you have any idea: What is a logo? It is a graphical representation of a company name, trademark, or abbreviation. In simple words, it symbolizes what a particular business stands for. Let&#8217;s find out about its significance, purpose, core principle, and types next. &nbsp; Table of Contents The Significance\u00a0The PurposeThe Core Principle?5 Basic Types [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[28,25],"tags":[274,275,276,277],"class_list":{"0":"post-245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-graphic-design","8":"category-industry","9":"tag-logo","10":"tag-logo-design","11":"tag-logo-for-business","12":"tag-types-of-logos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo and 5 Types of Logos | 99writer - Ibrahim Saleem<\/title>\n<meta name=\"description\" content=\"A logo represents a company name, trademark, or abbreviation. It symbolizes a business. And there are 5 basic types of logos to know about.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.99writer.com\/blog\/what-is-a-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo and 5 Types of Logos | 99writer - Ibrahim Saleem\" \/>\n<meta property=\"og:description\" content=\"A logo represents a company name, trademark, or abbreviation. It symbolizes a business. 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