We have now entered an era of intelligent content creation. Thanks to Artificial Intelligence (AI)! The use of AI in content creation is becoming common with time. In fact, 41% of marketers use AI to create content outlines. Further, 46% of marketers write marketing copy through AI. Furthermore, here’s the data regarding the most commonly used cases for AI-powered content:
- Emails and Newsletter (47%)
- Text-Based or Video-Based Content for Social Media (46%)
- Blogs and Long-Form Content (38%)
HubSpot reveals the above-mentioned information that emphasizes an important fact. That is fast support of AI technology (tech) when it comes to content creation. In this post, we’ll talk about what the future holds for AI in terms of content creation. Later, we’ll talk about the following as a bonus:
- Top 3 AI-Based Content Creation Platforms
- Time-Saving Prompts to Use AI for Content Generation
- Ethical Considerations Regarding AI-Generated Content
Table of Contents
What Does the Future Hold for AI for Content Creation?
The future seems bright for AI regarding content creation. Free AI tools for content creation are already available besides paid tools. Not to mention, we expect to see more advanced AI tools in the future.
Moreover, the following are key areas where AI will likely make a serious impact in the future:
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Automated Content Generation
AI algorithms already have the ability to generate human-like text. However, the future holds even brighter for automated content generation. We expect an AI content creation tool generating content in the future, reducing human involvement. That is to say, the creation of entire articles, blog posts, etc. But it does mean human writers, such as I, won’t play any role in that.
Human writers will still play an important role in automated content generation. They will provide AI tools with the right direction for content creation. It will ensure the content they create through AI maintains quality and authenticity.
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Natural Language Processing (NLP)
NLP is a subfield of computer science and AI (Artificial Intelligence). It uses machine learning to enable computers to understand and respond to human language. In other words, NLP focuses on interaction between computers and humans through natural language.
NLP algorithms allow AI tools to process and respond to text-based inputs. Further, NLP can automate tasks in the context of content creation. Proofreading and grammar checking, for example. So, NLP is another area where the future of AI seems bright for content creation.
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Content Curation
AI algorithms have the ability to analyze large amounts of data. Further, they can identify relevant content for specific audiences responding to prompts. AI is already playing an important role in content curation. Moreover, the future looks even more promising for AI-powered content curation.
In the future, we shall see improved AI tools for content curation. That is to say, providing recommendations for content based on one’s interests and preferences. When it happens, marketers will create content befitting their audiences. As a result, it will engage the audiences, leading to improved conversions.
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Improved Teamwork
AI-powered tools can automate tasks, allow for controlling versions, and let users create custom workflows, contributing to improved teamwork. ClickUp is an excellent example of such a tool. In the future, we expect to see more improved teamwork with advancements in AI tech. That is to say, productive workflow with improved AI tools.
Top 3 AI-Based Content Creation Platforms
Now let us talk briefly about the 3 best AI tools for content creators:
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ChatGPT
OpenAI has developed the most popular chatbot, ChatGPT. It allows users to complete various tasks with human-like conversations. However, it can do more than just providing assistance with writing tasks. For example, it can provide help with language support and also offer coding support.
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Jasper
Another top AI tool for content writing is Jasper. In fact, it supports a variety of needs when it comes to content creation. For example, it can create marketing copy pieces, blog posts, product descriptions, etc.
Moreover, here is a list of founders who together created Jasper in 2021:
- Chris Hull
- JP Morgan
- Dave Rogenmoser
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Copy.ai
Copy.ai is another top tool that uses AI for content writing, for marketing, in particular. As Copy.ai has a user-friendly interface, you can easily generate content through it. Also, mentioned below are the co-founders of this AI tool:
- Paul Yacoubian
- Chris Lu
Time-Saving Prompts to Use AI for Content Generation
Here are a few time-saving prompts to use AI in content creation:
- Write a [content type] about [topic], particularly made for [target audience].
- Generate a [content type] that encourages [audience] to [desired action] knowing [key benefit].
You may use the first prompt shared above for writing a blog post. For example, you can write a “blog post” on “health & fitness” targeting “fitness lovers.” Further, you can generate a CTA (Call-to-Action) using the second prompt above. In this respect, the following are the things you can do:
- Replace content type with CTA.
- Use patients in place of the word, audience.
- Replace desired action with buying a medicinal product.
- Use the wording, it gives relief from stress instead of a key benefit.
However, these are just a few examples. You can generate more content using the same prompts based on context. Furthermore, consider Google Gemini to create content through AI, using the prompts above.
Ethical Considerations Regarding AI-Generated Content
Here are a few ethical considerations regarding AI-generated content:
- AI tools can give biased responses when not trained or monitored well.
- AI tools are helpful, yet they are not human.
To best utilize AI tools for content creation, you need the human element. That is human expertise and creativity. So, AI tools need human assistance for creating high-quality content, having authenticity.
To End
It is becoming normal for content creators to use AI in content creation. In fact, the future seems bright for AI concerning content creation. There are key areas where AI will make a serious impact in the future for content creation. Automated content generation, NLP, and content curation, to repeat some.
Moreover, the 3 best AI tools for content creators are ChatGPT, Jasper, and Copy.ai. Also, there are ethical considerations regarding the use of AI for content generation. Biased responses and lack of human element, to restate them. AI needs human assistance for high-quality and valuable content creation. To finish, we expect AI to improve in the future with human help.
Frequently Asked Questions (FAQs) – AI in Content Creation
Can AI create original content?
An AI content creation tool can create original content in one sense. That is, it generates materials that have not existed before. Still, an AI tool is just a tool. So, it requires human assistance for original and valuable content creation.
How to convert AI content to human content?
To convert AI content to human content, humans need to edit and refine it. For example, you can carefully review AI-generated content for errors. Then, edit the content accordingly to give it a human touch.
Can AI replace content writing?
In one word, “no.” The reason for this is that AI has limitations. For instance, it lacks creativity to generate original content that humans can create. Further, AI generates content based on data, which can also mislead users based on biasedness. As AI needs human assistance, it cannot replace human content writers.
Does Google allow AI-generated content?
Google allows AI-generated content as long as it meets the following quality standards:
- Quality Content with Human Element
- No Spam
- E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) Principle