Have you finally built your website? Now, you are looking to boost its authority. Well, you are thinking the right way! You will need a high-authority backlink profile to boost your website’s credibility. In order to accomplish that, you will need high-authority backlinks. But the question is: How can you get those links to build a credible backlink profile? You are going to find out the answer to this question in this blog post. But before that, you need to understand the following things:
- What exactly is a backlink profile?
- What does a high-authority backlink profile look like?
What Exactly Is a Backlink Profile?
A backlink profile is the total collection of SEO (Search Engine Optimization) links or backlinks that link to your website. These links, also called SEO backlinks, are present on other websites and point to your site. And your backlink profile details their quality and relevance as well as their anchor text.
In order to make the most out of your backlink profile, you need quality backlinks to your website. In other words, you need credible backlinks to your website that help your website rank higher on search engines.
What Does a High-Authority Backlink Profile Look Like?
Here are the link elements that describe a high-authority backlink profile:
- Many organic backlinks from high-authority (credible) websites.
- No spam is associated with the links, even with their anchor text.
- The majority of the links that point to your site are relevant to your business, niche, or topic.
- A variety of high-authority backlinks point to your website.
Not to mention, a strong backlink profile tells Google and other search engines your website is a credible source. So, it is important to invest your time and effort in building such a profile.
How to Get High-authority Backlinks
Here are the 5 proven ways of getting high-authority profile backlinks to your website:
1. Write Guest Posts for Credible Sites
You can create high-quality articles (guest posts) for high-authority guest posting websites so that they link back to your site. But the question is how can you create such articles and get those high-authority backlinks?
In order to get backlinks from credible guest posting sites, focus on delivering them articles of real value. That is to say, create guest posts for those websites that stand out with useful information for their audience. In this regard, make sure you create articles (guest posts) that meet the following requirements:
- Websites you choose to write guest posts match your industry and have good traffic.
- Articles you write solve the audience’s problems
- Guest posts you write are clear, detailed, and research-based adding value to guest posting websites and their readers
So, focus on writing guest posts, which are worth publishing on high-authority websites to get quality backlinks to your site.
2. Exchange Links the Right Way
Another way you can get high-quality backlinks to your website is via link exchange, also called link swap. In this regard, consider exchanging links from trusted sources (websites). This strategy works as follows: You link to their websites, and they link back to yours. However, the question stands: Why would someone agree to exchange links with you? Let us explain that to you next.
Most websites with SEO experts understand the value of backlinks to a website. For this reason, they are open to link exchange, provided that your content is relevant and of high quality.
Here are some tips you can follow regarding link exchange to do it the right way:
- Approach websites in your industry with a high authority, for link exchange.
- Offer a balanced exchange in a 1:1 ratio. That is you give 1 backlink to their site, and they offer you the same in return.
- Make sure the links you are exchanging are natural and provide value to the target audience of that link.
Also, avoid large-scale link exchange or swapping, as search engines don’t like it, and it can hurt your SEO.
3. Fix Broken Links
Among link building strategies to get high-authority backlinks, one is fixing broken links on high-authority websites. Here is how that strategy works step-by-step:
- First, you identify credible websites in your niche.
- Then, you can use free tools, like Ahrefs Broken Link Checker, to find broken links on high-authority sites.
- Once you find a broken link on a high-authority website, fix it with relevant, high-quality content as its replacement. You may already have existing content on your website as a perfect replacement for a broken link. If you don’t have it, you will need to create content to fix that link.
- Lastly, reach out to the website owner of that broken link and offer you a link as a replacement. Here is a sample example of offering a website owner your link as a fix to a broken link via email: “Hi! I noticed a broken link on your web page, leading to a web page, which isn’t available now. I think I have content on my website as a perfect replacement for that link. Let me know what you think.”
Following the above-mentioned steps can help you get a high-authority backlink to your site, provided you pitch your content perfectly. In case you don’t hear from the website owner for a week, you can send the owner a follow-up email. Please remember website owners can sometimes miss an initial email. So, you shouldn’t forget to send follow-up emails when you need to, as mentioned in this case.
4. Capitalize on the Skyscraper Technique
Another excellent way and one of the white hat SEO strategies to get high-authority, relevant backlinks is a skyscraper technique. Here is how this technique works:
- First, you find popular content with loads of backlinks relevant to your niche. You can use free use tools, like Google Trends and Feedly, in this respect.
- Then, you create better content than the one that already exists.
- Finally, you send a polite email to the people who linked to the original content to link to yours instead.
However, you may have a question in mind: Why would someone link to your content instead of the original? People have a good reason to replace old links with better ones. That is, new versions are improved. So, don’t forget to leverage a skyscraper technique for building a high-authority backlink profile.
5. Build Linkable Assets
Create linkable assets to get backlinks to your website. That is to say, create unique and compelling content that stands out amongst your audience to draw links or link bait. In this respect, here are a few tips that can help:
- Create original and highly relevant content without relying on outdated approaches, like statistical summaries.
- Craft content with a completely new perspective or on topics, which people haven’t yet explored.
5 Mistakes to Avoid to Build Your High-authority Profile
Similar to others, you can make 5 common mistakes to get backlinks to your website. Nonetheless, you can avoid making the same mistakes knowing them prior to building a high-authority profile. So, what are those mistakes?
The following are the 5 mistakes you should avoid in order to get high-authority backlinks to your website:
- Placing Links in Content That Doesn’t Naturally Fit the Topic
- Ignoring No-follow Links from High-authority Websites, Such as CNN (Cable News Network)
- Using the Same Email to Reach Website Owners Instead of Personalized Emails
- Buying Backlinks to Your Site from Untrusted Online Resources
- Not Tracking Your Backlinks for Results
So, make sure you don’t make the above-mentioned mistakes to build a high-authority backlink profile.
To Finish
Here is a recap of the 5 strategies to get high-authority backlinks and build your strong website profile:
- Write guest posts for credible sites.
- Exchange links the right way.
- Fix broken links.
- Capitalize on the skyscraper technique.
- Build linkable assets.