Let’s ponder, the squeezing of the pockets due to Covid-19 undoubtedly ceased our investment in 2020. We used to bounce at the opportunity to buy a smart smartphone or suit in past years. However, in 2020, the world collectively followed the closure of shops. Though, the world’s attempt at fiscal transparency did not deter fashion brands from earning millions of dollars. In reality, among the Top 5 Most Valuable Fashion Brands in The world for 2020, only 1 recorded a drop in sales.
Well, If you had to guess which 5 fashion brands are the most valuable in the world at present, which one would come to your mind first? You might pick Nike, based on the sportswear giant’s dominance across multiple industry segments, or perhaps Gucci, another powerful brand.
Today with the help of brand finance’s latest report, we will be looking at the Top 5 most valuable fashion brands in the world.
5. Cartier
The brand has been kept growing since the day it was launched. Cartier was founded by Louis-François Cartier in Paris in 1847. The French manufacturer & designer of jewelry & watches has been valued at then over an impressive 15 billion dollars this year which is 10% greater than last year’s valuation.
4. Louis Vuitton (LV)
It was valued at almost 16.4 billion dollars before economies began to shut down, the brand was enjoying another extremely successful year. LV, the brand opened new boutiques and started a new factory which was opened by the US President Donald Trump. Later, it presented another well-received runway show courtesy of Virgil Abdullah. The brand’s success was also a driving factor behind its parent company’s share price reaching an all-time high back in January 2020.
3. Adidas
The third-place finish is the Adidas brand. Finances’ report outlines the German brand’s execution in the last one year. On average, its first-quarter performance fell far short of analysts’ expectations, but the sheer size and strength of the brand mean it still ranks highly. It has a brand value of 16.48 billion dollars.
2. Gucci
Gucci with an estimated value of 17.6 billion dollars, not many would have expected the Italian fashion brand to be the runner-up on this list. Particularly, as its yearly sales expansion rate has declined from the top levels, which were seen a few years back. Despite the decline, the recent expansion rate is quite remarkable for a company of Gucci’s size and brand finance’s analyses put the tag positively in number 2 position.
1. Nike
Nike has been claiming the title of the world’s most valuable clothing brand for the sixth consecutive year. With a brand value of 34.8 billion dollars, it doesn’t look like the title is heading to be going anywhere anytime soon. The brand has focused on executing a distribution policy. Nike has reduced the number of retailers to regain control over the brand-customer relationship and improve profit margins. Nike’s marketing in the professional sports proximities along with brilliant sneaker distributes continue to give weightage to the name.