Keywords are the building blocks of SEO. It doesn’t matter how hard you try to get traffic from Google. If nobody is searching for what you’re writing about, then all your efforts are going to be in vain. If you are a beginner who wants to learn how to do keyword research, then this beginner’s guide is just for you. Let’s start with some basics.
What Is Keyword Research?
Keyword research refers to the process of finding out which keywords are most likely to get you the results that you want. Keyword research is a necessary component in any marketing strategy. It helps companies find what terms people are looking for, as well as their popularity and ranking on search engines like Google or Bing. This data can be used to make decisions about the content of blogs, landing pages, and even paid advertising campaigns.
Keyword research is a very useful tool for content creators. With it, you can learn about what your audience cares most about and the popularity of those topics among them. This information will allow you to create more engaging content that people are actually looking for in search engines.
How to Do Keyword Research?
Now that you know what keyword research is and why it is so important, let’s find out how to do keyword research. For this purpose, we have laid down the process of keyword research. By following these steps correctly, you will be able to find out not just what keywords you should target but also their popularity.
Step 1: Make a list of the topics that are relevant to your business.
If you want to get more traffic and improve your rankings on search engines, then you should think of everything related to your business as keywords. These can include the name of your brand, product, service, or any other terminology that is related to your business. Now, based on these keywords, you must brainstorm what potential topics you can write about. Put yourself in the shoes of your target audience. Think about what types of content they might be searching for that could lead them towards finding out about you.
Step 2: Find out which keywords fit best with each of these topics.
It is essential to dig deep when you think about what keywords best fit a certain topic. The keyword research process is all about using data to find out the best keywords. How do you find these? By analyzing search results pages from search engines, you will be able to see what people are searching for.
Google is going to continue encrypting keywords, but don’t lose hope! One way you can still get keyword ideas for your site is by seeing which organic search terms are bringing in traffic. To do this, analyze the sources of web visitors coming to your website using Google Analytics or HubSpot’s Sources report. You will see all of the popular phrases people have searched for before landing at your site. You never know what might inspire a new content strategy.
To get more traffic and improve your rankings, make sure you have at least three keywords in each topic. It’s better if you use five or more because this way, you’ll be able to find more relevant terms.
Step 3: Take inspiration from the related search terms.
Google’s Related Searches tab is a great way to find new keyword ideas for articles, blogs, or even videos. This feature opens up different versions of the same search terms you typed in. So it might just spark some inspiration when trying to come up with more keywords for a particular topic. By looking at Google’s related searches, you can make a list of ideas for keywords that are often associated with your topic.
Step 4: Use keyword research tools.
If you’re looking for more keyword ideas, then we recommend using Ahrefs, SEMrush, and Ubersuggest. These tools can help generate keywords by suggesting terms that are closely related to your original search query as well as those based on what has been successful in the past.
Keyword research tools can be very helpful in finding out the right keywords that are highly relevant to your business. How you use this will determine the success or failure of your marketing campaign.
Step 5: See what keywords your competitors are using
While it may seem like a wise move to copy your competitors, there are many reasons why you should not. Not only will they know what you’re doing and plan accordingly, but some of them might be using keywords that don’t apply to your business. However, understanding what keywords your competitors are trying to rank for can help you give your keyword strategy another evaluation in an effortless way.
Step 6: Use Google’s Keyword Planner to trim down your list
The Keyword Planner is your best friend when it comes to narrowing down a list of keywords. In Keyword Planner, input a term and get search volume and traffic estimates for how well it could perform on an advertising campaign. This is the best way to get rid of all the keywords that have not performed well historically. This step will make sure that you are not wasting time on ineffective terms.
Congratulations! You now have a list of keywords for your business that will help you focus on the right topics. With these, you’ll see short-term and long-term gains in ranking, as well as insights into what to do next with your marketing strategies. Be sure to re-evaluate your keyword list regularly so you can make sure each topic is completely unique and reaches its full potential.
Everything mentioned in this article should be enough to understand the basic concepts of SEO and how to do keyword research. We hope that this was helpful.