Do you have a complex product to sell but do not know how to promote it effectively? Or are you looking to clearly and concisely communicate about your offering to the audience? It is where the idea of creating an explainer video comes into play. However, you need to create a killer explainer video script for that. Creating it ensures you hook your target audience from the start of your video. Most importantly, it encourages your audience to finally buy the product you are offering.
In this post, you will learn about how to create killer explainer video scripts. But before that, you need to know what an explainer video script is, in brief, and tips to create it.
What an Explainer Video Script Is.
An explainer video script, as the name indicates, is a script that explains to your audience your offering. Usually, it is a short script around 70 to 225 words, as explainer videos are usually 30 to 90 minutes long. For instance, you can create a 70-75-word-long script for a 30-second explainer. Or create a 210-225-word-long script for a 90-second explainer. The same holds for an animated explainer video script, provided that you are creating animated explainers, not live-action video explainers. In short, it is a structured narrative that your video uses to convey your message to the audience.
Essential Tips to Create a Killer Explainer Video Script
There are tips you can follow to create an amazing script for your explainer videos. I have shared those essential tips to write an amazing explainer video script for you below:
- Make sure the script you create is concise.
- Convey key points about your product or service to your audience with a main takeaway.
- End your script with a strong CTA (Call-to-Action).
Also, if you like reading blog posts on essential tips, I suggest you check out the following comprehensive blog post of mine: “A Blog Post Format: Create SEO-friendly Blog Posts in the AI Era.”
Steps to Follow and Create a Killer Script for an Explainer
There are six steps you can follow to create a killer explainer video script, which I have shared below:
Step 1: Know Your Target Audience
Before you start writing your script, you need to know your audience. Knowing it ensures you use the right language and tone to communicate with your target audience effectively.
Step 2: Start with a Hook
You will want your audience’s attention from the start to know about your product or service. So, you should start your script with a hook to capture their attention. You can begin it with a question that emphasizes the problem your audience faces. For instance, if you sell wedding plans to couples unaware of legal paperwork, you may start with the following question:
Have you chosen your marriage partner, but do not know how to plan for your marriage with legal paperwork?
Step 3: Address the Pain Points
You should address your audience’s pain points or problems following your hook sentence. Addressing those in your script, especially two or three, will encourage the audience to listen to you. Most importantly, it will convince your audience that they are listening to the right person who understands their problems.
Step 4: Offer Your Product or Service as the Solution
In this step of the script, you will tell your audience about the solution to their problem. That is the product or service you offer and how it resolves their problem.
Step 5: Emphasize the Benefits of Your Offering
Once you introduce your offering as the solution to your audience’s problems, you will need to emphasize the benefits. Knowing those benefits (the value) your product or service offers will encourage your audience to buy and try it.
Step 6: End with a CTA
Finally, you can end your script with a clear call-to-action, like sharing your website address for making a purchase.
Conclusion
You can effectively promote a complex product or service via an explainer video. However, you will first need to create a killer explainer video script for that. There are also some tips you should remember to create it, like keeping your script short and using a strong CTA. Also, recapped below are six tips you can follow to create a winning explainer video script:
- Know your target audience.
- Start with a hook.
- Address the pain points.
- Offer your product or service as the solution.
- Emphasize the benefits of your offering.
- End with a CTA.
So, are you looking to create a killer script for your animated explainer video? Then, look no further than me, who is an animated video script writer and creates explainer video scripts at affordable rates.
Frequently Asked Questions (FAQs) – a Killer Explainer Video Script
Q1. What are the essential sections of an explainer script?
A1. The essential sections of an explainer video script are the following:
–>A Hook
–>Pain Points (Audiences or Customers’ Problems)
–>A Solution
–>Benefits (the Value) of a Solution
–>A Call-to-Action
Q2. How long is a 2-minute explainer video script?
A2. A 2-minute-long script for an explainer video is usually 280 to 300 words.
Q3. How much can an animated explainer video script cost?
A3. The cost of an animated explainer video depends on whether you are choosing a specialist video creation agency or an independent freelancer. Professionals may charge you $400 to $500 for a 1-minute script and $200 to $250 for a 30-second video script. On the other hand, freelancers charge less, like $50 to $300, for example, for short scripts of 30-60 seconds, respectively.
Further, if you are looking to create a high-quality and engaging explainer video script at a fair cost, you can choose me. I create animated explainer video scripts at affordable rates. I have also mentioned my rates below:
–>$25 for 70-75 words for a 30-second video script.
–>$50 for 140-150 words for a 60-second video script.
–>$75 for 210-225 words for a 90-second video script.
–>$100 for 280- 300 words for a 120-second (2-minute-long) video script.