In past, animation was a very lengthy process and it was done by creating photographs one by one. At that time, it was not trouble-free for an individual artist to draw hundreds of drawings for sole purpose of animation. Animation became a bit easier when celluloid was used for making backgrounds, so that backgrounds remained stationary and animator was only required to draw characters for showing movements.
The famous cartoonist, “Walt Disney” took animation to a new level by introducing sound to animation. It was he who first produced the first full-length classically animated feature film, “Snow White and the Seven Dwarfs”.
Invention of computer proved to be a good sign for animation artists as it had made the process of animation much easier. Special effects given through computer software proved great for grabbing attention of the viewers.
Antecedently, animation was used for making movies and cartoons but today business owners are using animation to advertise as well. Smart business owners prefer going for explainer video in order to promote their business effectively to customers.
There are six animation styles through which business can promote its products and services which are mentioned below:
1) Character Animation: This animation style is ideal for targeting products made for children. Bisconni’s “Cocomo” Commercial is a good example of character animation.
2) Whiteboard Animation: A whiteboard video is effective for promotion of complex business. Below is a whiteboard video that promotes the complex business of GREYHOUNDLEGAL.COM in style to its target audience:
3) Kinetic Animation: This style is usually used to remind people about a popular product or service. Following video reminds people about the funny conversation among people in the American action comedy film, “Rush Hour”.
4) Cutout Animation: Cutout animation is a great choice if you want to inspire your viewers. Following video is a good example of cutout animation:
5) Infographics Animation: It is used to present complex information quickly and clearly to the target audience. Following video of pricena.com follows infographics animation:
6) Screencast Animation: Screencast animation is a digital recording of computer screen output, also known as a “Video Screen Capture”. This animation style gives people good understanding about a business. Following screencast video of ideascale.com tells people how the site works:
You would have understood by now the meaningfulness of each animation style. Character animation attracts children, a whiteboard video describes complex business, kinetic typography video reminds people about something that is popular, cutout video inspires viewers, infographics animation delivers a business message effectively and screencast animation help people understand a particular business. In short, every explainer video has a value for business.
