Do you have any idea: What is a logo? It is a graphical representation of a company name, trademark, or abbreviation. In simple words, it symbolizes what a particular business stands for. Let’s find out about its significance, purpose, core principle, and types next.
Table of Contents
The Significance
A logotype, such as the logo of 99writer, represents a business image. Brands utilize it to communicate their core message to the target audience.
The Purpose
Its purpose is to visually communicate a unique identity, associated with a particular personality or an organization.
The Core Principle?
It is KISS (Keep It Simple and Straightforward).
5 Basic Types of Logos
The following are the 5 basic types:
1. Symbol or Icon
This type has the form of a symbol or icon. Examples: The logos of Apple and Shell.
2. Word Mark
This type takes on the form of a uniquely styled text. Example: The logo of Facebook.
3. Letter Mark
It is in the form of a symbol representing the company through the use of its initials or the first letter of the brand. Examples: The logos of General Electric and McDonald’s.
4. Combination Mark
This type combines a wordmark and symbol. Example: The logo of Adidas.
5. Emblem
This form represents the company name within the design. Example: The logo of Starbucks.
