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SEO – How to Get Your Website on the Top of SERPs?

seo, search engine opimization,

SEO means Search Engine Optimization, and it is a practice to increase the quantity and quality of one’s website through organic search engine results. 3 things fall in SEO, which are mentioned below:

  1. Quality of Traffic: Visitors who are generally interested in your products and visit your website falls in Quality of Traffic.
  2. Quantity of Traffic: If quality visitors increase to your website, then those visitors fall in Quantity of Traffic.
  3. Organic Results: If your website appears in the SERPs (Search Engine Result Pages) when you do not pay anything, then such results are called Organic Results

How Search Engine Optimization Works:

It may be in your knowledge that a search engine is a website where you type anything and get results. Do you know: How does the search engine actually work? Here is your answer:

“Search engine (for e.g. Google) has a crawler that crawls the web and gathers a piece of information that you are looking for after you type something on search engine”

How to Get Your Website on Top of Search Engine Result Pages (SERPs) through SEO?

SEO is a practice that will take some time if you want to get your website on the top of SERPs. Following are 5 great strategies that can help you to bring your website on top of SERPs:

  1. Make a Unique Domain Name for Your Website: In the first place, you will need to create a unique domain name. A unique domain name means that it should be short and memorable. You should also avoid hyphens in your domain name if you want the search engine to consider your website to display in SERPs.
  2. Optimize Your Website with Relevant Keywords: Search engines consider keywords for Meta Title, Meta Description, and H1. You should utilize relevant keywords in your Meta Title, Meta Description, and H1. Do not overuse keywords, as it falls in keyword stuffing that can force a search engine to impose plenty on you. There should be only a single H1 for a particular page.
  3. Generate Backlinks As Many As You Can: You should also try to generate backlinks for your website. Make sure that you do not spam while generating the backlinks. To generate backlinks, you can go for guest posting, post articles on article directories, and create threads on different forums. 
  4. Capitalize on the Blog of Your Website: There should be a blog on your website, where you should keep posting blog posts daily or weekly or monthly to retain your visitors or followers. In blog posts, you can utilize your business keywords naturally so that the search engine may give importance to your posts. 
  5. Do Not Forget about Social Media: You should have an account on social media or business pages on social media. You should use your social media accounts to post content on social media i.e., relevant to your business. Social media can also help you reach potential customers through your social media posts.

Static Website and a Dynamic Website – Their Advantages and Disadvantages

dynamic vs static website, dynamic website and static website

dynamic vs static website, dynamic website and static website

Every online business needs a website to stand out among its competitors. The type of the website a person choose for his business plays a vital role in determining the strength and efficacy of a business. Basically, there are two types of websites that are static and dynamic website. Mention below are definitions, advantages, and disadvantages of static and dynamic websites.

static website, static websites, advantages of a static website, disadvantages of a static website

What Is A Static Website?

Static website contains web pages with fixed content, and static websites are built through HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets). Front end developers create static websites.

Advantages of a Static Website

  1. Saves Time: Development of static websites saves time, because static websites are alacritous to develop.
  2. Money Saving Approach: Static websites are money saving, because such websites are cheaper to develop as compared to dynamic websites.
  3. Hosting: Static websites are easier to host, because static websites have fixed data.
  4. Indexing: Search engines such as Google, Bing etc., can easily index a static website.
  5. Fast Transfer: Static websites can be quickly transferred from server to client without much processing time.

Disadvantages of a Static Website

  1. Hard to Change: Content of static websites cannot be changed easily. Proficiency of a web developer is required to add or change content of a static website.
  2. Unsuitable for the Long Run: Every business has updates, and static website is not a good choice to make updates, because static website does not allow you to make changes to it regularly.
  3. Limited Functionality: Static websites have limited functionality, because such websites do not allow you to make various changes to it.

dynamic website, dynamic websites, advantages of a dynamic website, disadvantages of a dynamic website

What Is A Dynamic Website?

Dynamic website is developed by using a server-side scripting languages such as PHP (Hypertext Preprocessor) along with MySQL (“My” Structured Query Language), JavaScript, and ASP (Active Server Pages). Backend developers create dynamic websites.

Advantages of a Dynamic Website

  1. Simple to Update: Dynamic websites are simpler to update. You don’t need expert knowledge to make changes to a dynamic website.
  2. User-Focused Design: Dynamic websites are built by keeping users in minds. Users can make preferred changes to such websites.
  3. Highly Responsive: Dynamic websites can be quickly updated to become responsive to different screen sizes.
  4. Highly Functional: Dynamic websites are highly functional. Users can made many changes to dynamic websites.
  5. SEO-friendly Design: Dynamic websites are SEO-friendly.

Disadvantages of a Dynamic Website

  1. Big-ticket: Dynamic websites are big-ticket. You have to pay more money for the development and hosting of a dynamic website as compared to a static website.
  2. Slow Processing: Dynamic websites have many functions; therefore, such websites are slower to process and load.

who is better

If you compare the advantages and disadvantages of both dynamic and static websites; you will conclude that dynamic website is a better investment than a static website. Dynamic website is a one-time investment, and it is a better approach to represent your business to the online world.

What Is a Logo?

logos, logo, logo for business, 5 basic types of a logo
Do you have any idea: What Is a Logo? It is a graphical representation of a company name, trademark or abbreviation. In simple words, a logo symbolizes what a particular business stands for.

Significance of Logo for Business:

A logo represents a business image. Symbols are usually used in business logos to communicate a business message to the target audience.

Purpose of a Logo:

The purpose of a logo is to visually communicate a unique identity that may be associated with a particular personality or an organization.

What Is a Logo Design Principle?

KISS (Keep It Simple and Straightforward) is a logo design principle.

5 Basic Types of a Logo

Following are 5 basic types of logos:

  1. Symbol or Icon Logo: Logo in the form of a symbol or icon is called a Symbol or Icon Logo. Examples include the Logo of Apple and Shell.
  2. Word Mark Logo: Logo in the form of a uniquely styled text is called a Word Mark Logo. A good example of this logotype is Facebook Logo.
  3. Letter Mark Logo: Logo in the form of a symbol representing the company through the use of its initials or the first letter of the brand is called a Letter Mark Logo. Examples include General Electric and McDonald’s Logo.
  4. Combination Mark Logo: Logo that combines a wordmark and symbol is called a Combination Mark Logo. A good example is the Adidas Logo.
  5. Emblem Logo: Logo enclosing the company name within the design is called an Emblem Logo. Example is Starbucks Logo.

Ecommerce and Ecommerce Models

b2b, b2c, c2c, c2b, ecommerce
ecommerce models, ecommerce

What is Ecommerce?

Ecommerce is also known as electronic commerce or internet commerce. “Buying and selling of goods and services using the internet is ecommerce.” Alternatively, “it is the transmitting of funds and data over an electronic network; primarily the internet”. Independent freelancers, small business owners, and large corporations; all of these have benefited from e-business platforms to sell their products and services at a large scale.

Types of Ecommerce Models

There are four types of ecommerce models, mentioned below:

  1. B2C (Business to Consumer): It means: “Business sells a good or service to an individual consumer.” Example: Buying a pair of shoes from an online retailer.
  2. B2B (Business to Business): It means: “Business sells a good or service to another business.” Example: Buying of tires, glass, and rubber hoses by the automobile manufacturer for its vehicles from another business.
  3. C2C (Consumer to Consumer): It means: “Consumer sells a good or service to another consumer.” Example: Selling old furniture on eBay to another consumer.
  4. C2B (Consumer to Business): It means: “Consumer sells a good or service to a business.” Example: Upwork, where freelancers post their services, and interested businesses respond to them.